Captivating the 80% | Opportunities You Miss If You Don't Have a Website

If you're a small business owner (direct sales friends, this is you too!), you may not think you need to have a website. Maybe you have a facebook business page and you feel like that is enough. Maybe you are incredibly consistent on Instagram. Both of those are amazing, and they can definitely have a positive impact on your business, but let's take a look at a few stats about websites for small businesses.

50% of small businesses do NOT have a website.

80% of people will research a business online before making a decision to purchase or use services.

75% of people admit to making judgements about a business' credibility based on their website's design.

I am a huge advocate for growing your business through organic word-of-mouth recommendations. But, I also know that 8 times out of 10, when someone receives your name as a recommendation, they will then look you up online to get more information. That is why you need to be sure that when a potential customer is seeking more information and confirmation about the credibility of the recommendation they have received, they are able to easily find supporting evidence of a professional and reliable business.

Your small business' website provides tangible value for you and your customers. Here are a few ways that takes place:

  • Allows you to share your story and allow your customers to connect with who you are and why you do what you do. You are more than just the product or service that you supply.

  • Create a lasting impression of quality and professionalism with remarkable visual aesthetic. (We can say don't judge a book by it's cover all we want, but the truth of the matter is that people not personally connected to you will absolutely judge your business based off their impression of your online presence.)

  • Share with potential customers what problems you can help them solve and how you accomplish that for them.

  • Display examples of your product or creative work.

  • Provides avenues for your customers to contact you and ask questions.

  • Allows you to expand your reach beyond people who have social media accounts.

  • Helps to facilitate building a contact list and allows you to easily send out e-mail marketing with valuable content and a professional appearance.

I can help you construct the perfect website for your business that will quickly and easily allow you to connect with your audience and provide them with significant value. When you chose to partner with me to build your ideal website, you not only have someone to do the physical work of constructing the website, but you also gain access to my skills and experience in design/aesthetics, content curation, and web-marketing. I will ensure that you are ready to support both desktop and mobile users, and I will optimize your website for search engines. Through our consultations and on-going collaboration I will work with you to ensure that your website not only has a captivating appearance, but also communicates well and provides indispensable functionality.

Are you ready to take the first steps? Do you have more questions? Contact me now!